QC Design Week: when wellness meets design

The scent in the air changes, and greenery slowly re-emerges from the whiteness of snow: with the arrival of spring, the gardens of our destinations host a true spectacle of games, fragrances, and evocative sensations. The desire to immerse oneself in nature and savor the sweetness of doing nothing inspired QC’s new campaign, featured during Milano Design Week with special collaborations and installations waiting to be discovered.

 

Ethimo for QC

 

From April 20 to 26, on the occasion of the Fuorisalone in Milan, the outdoor garden of QC Milano became the stage for a unique experience. During their spa journey, a selected number of guests were able to register and access the exhibition in their bathrobes, created in collaboration with artist Simone Guidarelli and Ethimo, a leading Italian outdoor design company.

 

QC Flower Bar: a gesture, a memory

 

The surprises didn’t end there: during the Fuorisalone, in the heart of the Brera Design District at Corso Garibaldi 104, our Flower Bar welcomed more than a thousand visitors each day with an unmissable floral gift and an exclusive discount valid for their next wellness escape.